What Type of Hallway Design Feels Right to You?

What Type of Hallway Design Feels Right to You?

Of all the questions a board wrestles with before a renovation, this is the one that tends to get skipped.

Boards will review carpet samples for weeks. They’ll go back and forth on lighting, argue over paint colors, ask for three more rounds of renderings. But somewhere in the rush to decide what the hallway should look like, hardly anyone stops to ask what it should feel like.

Boards may do some homework before hiring a hallway design firm. They will visit other buildings, look at paint colors and carpet samples. But somewhere in the rush to decide what the hallway should look like, hardly anyone stops to ask what it should feel like.

And feeling, in a hallway, is everything. Your lobby is a first impression, a place you pass through on your way in and out. Your hallway is personal. It’s the last thing you see before your own front door and the first thing a guest sees of the floor you call home. You move through it half-asleep on a Monday, arms full of groceries on a Thursday, dressed for dinner on a Saturday. A hallway doesn’t get admired the way a lobby does. It gets lived in.

So when a board asks me, “Marilyn, what style should we choose?” I tend to answer with a question of my own. Not what do you want it to look like. What do you want it to feel like when you come home?

That’s where the right design actually begins.

Why Start With a Feeling Instead of a Finish?

Because the feeling is the real input we need. Everything else is just how you get there.

I’ve been at this for over 30 years, and I can tell you that two buildings can choose nearly the same palette and land in completely different emotional territory. One reads calm and gracious. The other reads cold. Lighting has a HUGE impact on that. Lighting changes how we see colors so this is critical in the overall design plan. The materials weren’t the difference. The intention was.

When you name the feeling first, every decision after it gets easier. Should the carpet be a quiet tone-on-tone, or something with a bit more life in it? Should the light be soft and warm, or clean and bright? Should the walls wear a rich colored embossed vinyl, or something lighter and airy? None of those has one correct answer. Each has a correct answer for the feeling you’re after. Settle on the feeling, and a hundred smaller choices stop turning into challenges.

That, is also how a board reaches agreement. People will debate beige versus greige until they are blue in the face! They rarely disagree about wanting to feel welcome the moment they reach their floor. Start with what everyone already shares, and the details fall into place behind it.

What Are the Feelings Worth Designing For?

There’s no official list, and I’d be a little suspicious of anyone who handed you one. But after hundreds of buildings, a few honest directions keep surfacing. See which one sounds like yours.

Calm\Zen. For a lot of residents, home is the antidote to a loud city. A calm hallway leans on warm, soft neutrals, even lighting with no harsh pools or dim corners, and textures you’d want to run a hand along. Nothing shouts. It’s the feeling of finally exhaling.

Gracious. Some buildings want their halls a bit more “dressed”, a sense of quiet good manners. That comes from proportion and detail: a thoughtfully selected carpet border, a timeless and elegant light fixture at each landing, finishes that read as care rather than flash. Elegant, never fussy.

Confident. A building with real architectural bones can carry a bolder design. Deeper tones, richer contrast, a material with some weight to it. Handled with restraint, this feels self-assured instead of loud. It suits a building that knows exactly what it is.

Clean and bright. Not everyone wants drama. Plenty of boards simply want their halls to feel fresh and clean, particularly where the same corridor repeats on dozens of floors. Here the work lives in the light and the crispness of the palette, and in materials that still look fresh after ten thousand footsteps.

Notice that not one of these is tied to a decade or a trend. A pre-war building can feel bright and clean. A brand-new tower can feel gracious. The feeling leads. Style is simply the vocabulary you use to say it out loud.

How Do You Find the One That's Right for Your Building?

You listen, mostly. Here’s what I pay attention to, and what you can start noticing long before you call a designer.

Let the building talk. Walk your own halls slowly and notice what the architecture is already telling you. In may buildings, the era, the proportions, the good details may have survived earlier renovations versus the buildings with those awkward ceiling beams that no one can explain. The right feeling almost never fights the building. It’s always curious to me that when I evaluate a building, I see things and point out assets and liabilities the board may have overlooked. It’s fascinating!

Watch a real day. Who uses these halls, and how? A building full of young families lives very differently from one of longtime owners or emply nesters, and all deserve a hallway that suits their actual life, dogs, strollers, luggage carts and all. A scheme that looks great  in a rendering but falls apart at 8 a.m. on a school morning is the wrong scheme.

Design for the board and residents that come after you. In a large building, hallways are a serious capital improvement, and you aren’t choosing for this year. You’re choosing for the next fifteen to twenty. The right feeling is the one you’ll still be glad you picked long after today’s trends have moved on.

The Right Answer Is Usually the Honest One

Here’s what three decades have taught me. The design that feels right is seldom the flashiest option on the table, and it’s almost never the one borrowed from the building down the block. It’s the one that stays true to your architecture, the period of the building, treats your residents’ daily lives with respect, and remains easy to live with year after year.

When you get it right, nobody makes a speech about it. Residents simply feel a little better on their own floor without quite knowing why. Visitors sense the building is well cared for before a word is spoken. That unspoken rightness, honestly, is the entire point.

So before you choose a carpet, choose a feeling. The rest follows.

Ready to Start the Conversation?

If your board is ready to move past “what should it look like” and into “how should it feel,” I’d love to help you find the answer that fits your building. I’ve spent over 30 years designing hallways for co-op and condo boards, and for hotel owners, all across New York, and I’d be glad to walk yours with you.

You can reach me directly at hello@sygrove.com or 212.757.0631.

Sygrove Interior Design Services

Sygrove Associates Design Group is an NYC interior design company. Our company’s founder Marilyn Sygrove is the lead interior designer on all projects. And she’s as tough as you are when it comes to quality, aesthetics, and coming in on time and on budget.

It all starts with a design consultation with Marilyn. She takes the time to thoroughly understand your design needs then personally directs all interior design, planning, and installation activities. Her work has been delighting clients, co-op and condo boards, and homeowners for over 30 years.

You can reach Marilyn by email at hello@sygrove.com or call her directly at 212.757.0631.

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Restored pre-war lobby column capital with fluted plaster and egg-and-dart molding painted white

The Detail That Was Hiding in Plain Sight: Finishing a Pre-War Architect's Vision on the Upper West Side

The Detail That Was Hiding in Plain Sight: Finishing a Pre-War Architect's Vision on the Upper West Side

Every pre-war building keeps a few secrets. Some are buried behind layers and layers of paint. Some are tucked into a corner nobody looks at twice. And every so often, the building hands you the answer to a challenge you have been wrestling with, if you are paying close enough attention.

That is exactly what happened on a recent project of ours for a gorgeous Upper West Side pre-war co-op.

The Board came to us with a clear and admirable goal. They wanted to refresh their lobby in keeping with the original architect’s vision, J.E.R. Carpenter, one of the 1920s premier designer of apartment buildings. This building went up in 1929, the same year the bottom fell out of the stock market. And when money is tight, even the most ambitious buildings get value-engineered. Though the exterior facade of the building is superb in every detail, while walking the lobby interior spaces, it became evident that some of the finer architectural details were simply never finished.

Pre-war co-op lobby with plaster columns, Gothic arch windows, chandelier, and polished marble floor

The Problem: A Gap Nobody Could Solve

The most obvious example was a wide, awkward gap between the decorative crown molding at the ceiling and a lower decorative frieze. There was a flat blank area between 2 decorative plaster elements that had clearly been left out when the original budget ran short. In a building this thoughtfully detailed, that empty band stood out. It was the architectural equivalent of an unfinished sentence.

To their credit, a previous Board had already paid homage to Mr. Carpenter in a smart, modest way. In an earlier lobby renovation, they selected historical paint colors as a budget-conscious nod to the building’s pedigree. It was a respectful gesture, and you can see it in the photographs. But the gap remained.

Now, here is what made this project unusual.

This particular Board includes several architects, people who have built real careers at important architectural firms here in New York City. They care deeply about this building, and they came to the table with ideas. One suggestion was to fill the gap with a fluted, ribbed vertical texture.

It was a beautiful idea on paper. But something did not quite feel right to me.

Pre-war lobby column capital with grapevine frieze and crown molding in historical paint colors before restoration

Why "Beautiful" Is Not Always "Right"

Here is the thing about working in a pre-war building. The goal is never to add a new but different detail unnecessarily. The goal is to add the correct detail, the one the building itself would have chosen.

The fluted texture was lovely. One of my personal favorites we use on projects. The trouble was that it did not exist anywhere else in the building. Nowhere. Introducing it would have meant inventing a brand new architectural vocabulary and hoping it blended in with everything Mr. Carpenter actually designed. In my experience, that kind of guess almost always reads as a “guess”. Residents may not be able to name what feels off, but they feel it every single time they walk through the lobby.

So I did what I always do when a space is not giving up its answer easily.

I slowed down, and I looked.

The Answer Was Already in the Room

Walking through one of the lobby archways, I happened to look up. And there it was.

A corbel, original to the building, carrying an arrow-shaped “spear” motif. A genuine Carpenter element, sitting right overhead, exactly where it had been since 1929.

That spear was the solution.

Instead of importing a detail that had never belonged to this building in the first place, we took one of Mr. Carpenter’s own classical elements and used it to finish the columns. Voila! The shape was already part of the building’s design language, so the moment it went up, it looked as though it had always been there. Not added. Not invented. Finished.

That is the difference between decorating a lobby and completing one.

Before and after of a pre-war lobby corbel with arrow-spear shield motif, historical color beside white finish

A Little Bit of Vanilla Icing

There was one more decision that brought the whole thing to life.

We painted these glorious plaster details white.

White does something wonderful to ornamental plaster. It removes the distraction of color and lets pure form take over, so the eye reads the shapes, the depth, and the artistry of the molding itself. The details turned almost confectionery, delicious, like beautifully piped work on a wedding cake.

Yum.

Honestly, who doesn’t love vanilla icing?

Restored pre-war lobby column capital with fluted plaster and egg-and-dart molding painted white

Why This Matters for Your Board

I share this story because it captures something I believe about renovating pre-war co-op and condo buildings, and it is worth every Board’s attention.

The most successful pre-war lobby renovations are not about imposing a designer’s taste on a historic space. They are about listening to the building first. Before pencil goes to paper, the building will usually tell you what it wants, if you have the patience and the experience to hear it.

A few principles guided this project, and they guide all of them:

1. Respect the architect’s original intent. When a building was designed by someone of real stature, the smartest move is rarely to compete with that vision. It is to complete it. Most often, we dig deeper and do some research on other buildings designed by that same architect to get inspiration directly from them, making it easier to fill in where they left off, if needed.

2. Borrow from the building, not from a catalog. The strongest details in a pre-war lobby are almost always already present somewhere in the space. The work is finding them and giving them a fuller voice.

3. Honor good ideas without being ruled by them. This Board brought genuine architectural expertise to the conversation, and that input is valuable. Part of my job is to take every good idea seriously and then steer toward the one that truly serves the building. A collaborative process and a disciplined eye are not in conflict. They are partners.

4. Sometimes restraint is the boldest choice. A coat of white paint and one borrowed motif accomplished what an entirely new architectural feature could not.

The Takeaway

This is the kind of work that does not just refresh a lobby. It increases the pride residents feel walking through their own front door, and in pre-war buildings, that pride translates directly into property value.

We took the time and the care to finish Mr. Carpenter’s masterpiece the way we believe he intended. And I would like to think that, somewhere, he is smiling down on this lobby and feeling that, at long last, it is complete.

That is what we are here for.

Ready to Start the Conversation?

Sygrove Associates Design Group wrote the playbook for lobby and hallway renovations and remains the leader today. Founded in 1982, the firm has guided more than 350 cooperative, condominium, rental buildings, and hospitality projects through successful capital improvements throughout the New York City, metropolitan area — and now serves Boston, Chicago, and Miami as well.

Marilyn Sygrove directs every project, from concept to punch list — a signature process that builds consensus and delivers lasting value. If you are a property manager, board member or hotel general manager and are interviewing designers, Sygrove would be honored to be one of them.

Reach out to Marilyn at hello@sygrove.com or 212.757.0631.

Sygrove Interior Design Services

Sygrove Associates Design Group is an NYC interior design firm specializing in lobby, hallway, and common area renovations for co-ops, condos, and hotels. Marilyn Sygrove is the lead interior designer on every project. She personally directs all design, planning, and installation activities from concept to punch list, working closely with boards, residents, and property managers to achieve consensus and long-term satisfaction. Reach her at hello@sygrove.com or 212.757.0631.

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Modern residential lobby design

Elevator Cab Interiors: The Lobby Detail Most Boards Forget

Elevator Cab Interiors: The Lobby Detail Most Boards Forget

The elevator cab is the second room in your lobby. Here’s why that matters for your renovation, your building’s brand, and your property value.

I’ve been designing lobbies for co-op and condo buildings in NYC for over 30 years, and I find there is a recurring pattern I see again and again. A board commits to a beautiful lobby renovation. We agonize over the flow, the wall treatments and the flooring . We custom-design the doorman desk. We choose the rug, the lighting, the artwork. The day the lobby is unveiled, residents walk in and they’re thrilled.

Then they step into the elevator.

And the moment is gone.

Chipped laminate wall panels. A scratched stainless steel ceiling. A disgusting floor. A handrail that hasn’t been touched in twenty years. The elevator cab interior, left out of the renovation budget, quickly undoes a meaningful piece of what the lobby just worked so hard to create.

Here’s the thing. The elevator cab isn’t separate from the lobby. It’s the second room of the lobby. I often call it the “spaceship” between the lobby and the hallways. And in most buildings I walk into, it’s the one detail the board forgot.

NYC co-op lobby renovation

Why Boards Skip the Elevator Cab

I get it. There are a few reasons this part of the renovation tends to fall off the list.

The elevator is managed by a different vendor. Your elevator service company has been maintaining the interior for years, so boards mentally file it under “mechanical” rather than “interior design.” But the mechanical parts and the interior parts are two separate categories with two separate scopes and two separate budgets.

The space is also small, and boards tend to assume it’s too small to matter. In my experience, it’s the opposite. Every surface is right next to the resident’s face. There’s nowhere for a tired finish to hide.

And honestly, residents spend more time in there than in the lobby itself. They might walk through the lobby for twenty seconds. They’ll stand in the elevator, alone or with neighbors, for a full minute or more, several times a day. It’s where they actually look around.

Sound familiar?

A Second Chapter in Your Building's Brand

When I work with a board, I often describe the project as branding the building. The lobby is the first chapter of that brand. The elevator cab is the second.

If your lobby is going for quiet luxury, with quality materials and refined detailing, and the elevator still has dated mirrored panels and harsh fluorescent lighting, the story experience falls apart. The resident leaves the lobby feeling one thing and arrives at their floor feeling another. The building loses its feeling of continuity.

A well-designed interior continues the conversation. The materials don’t have to match the lobby exactly. Often they shouldn’t. But they should rhyme. A wood tone picked up from the doorman desk. A metal finish echoed from the lobby lighting. A wall treatment that nods to the lobby palette without copying it.

After 30+ years working with co-op and condo boards in NYC, I’ve learned that buyers and residents pick up on these details, even when they can’t quite articulate what they’re seeing. They feel it. And that feeling translates directly into the perception that the building is well-run and well-cared-for, which translates into property value.

Modern residential lobby design

What Boards Should Know About Elevator Cab Interiors

When this part of the project finally comes up in board conversations, the same questions come up too. Here are the ones I hear most often:

Are we renovating the elevator itself, or just the interior?

Two different things. The elevator itself, meaning the motor, the cables, the controller, the doors, falls under your elevator service company and is its own scope of work. The interior, meaning the walls, ceiling, floor, handrails, lighting, and finishes, is interior design. We work on the second part. Many boards combine the two when the timing makes sense, but they’re distinct projects with distinct contractors and our decorative part follows the mechanical.

How long will it be out of service?

Not as long as boards usually fear. A typical refresh, replacing panels, ceiling, lighting, and flooring, can be done within a few days when the work is properly planned and the materials are pre-fabricated off site. We coordinate carefully with the elevator service company and building staff so that residents are inconvenienced as little as possible. In buildings with two or more elevators, we stagger the work.

Can we keep some of what’s there?

Sometimes, yes. If the shell is in good condition and the existing materials are simply tired, we can refresh select surfaces, replace the ceiling and lighting, install new handrails, and update the flooring without rebuilding the whole interior. In other cases, things are far enough gone that a full re-skin is the right path. We assess this during the design phase.

What materials hold up?

These interiors take more abuse than almost any other space in the building. Moving furniture. Package deliveries. Dogs on leashes. Strollers. Dripping umbrellas. The materials need to be equally as beautiful and they are durable. I typically specify decorative yet durable high-pressure laminates with their edges trimmed in metal for protection, porcelain or marble panels again trimmed in metal to protect edges from chipping, decorative metal mesh panels or a specifically designed combination of materials for interest and durability. For flooring, we use porcelain tile, luxury vinyl tile, or carpet inserts depending on the building’s mood and available weight allowance for the cab. Mirrors can be tricky as they require frequent cleaning and can date quickly, so I use them sparingly.

What about the lighting?

Lighting may be the single biggest visual upgrade you can make to a tired interior. Older cars almost always have flat, harsh fluorescent fixtures that is far from flattering. Switching to a warm LED solution, often with a custom-designed ceiling feature, transforms the cab immediately. Residents see themselves in better light, and the ride feels like a destination rather than a holding cell.

Luxury NYC condo lobby

The Takeaway

Lobby renovations are significant capital improvements. Co-op and condo boards spend months, sometimes years, getting consensus, choosing a designer, approving budgets, and living through construction. When the lobby is finished, you want the result to hold up across every venue a buyer, broker, or resident encounters. The elevator cab is part of that venue.

If the interior is more than ten or fifteen years old, my strong advice is to fold it into your larger lobby project. Even a modest refresh, coordinated with the lobby work, protects the value of your larger investment. Skipping this piece to save a small portion of the budget is one of the most common false economies I see in this business.

While my firm is based in New York and our portfolio is concentrated here, the principles I’ve applied to over 350 NYC projects translate beautifully to high-rise buildings in Chicago, Boston, Philadelphia, Miami, and Los Angeles. The elevator cab is the second room of the lobby everywhere.

Ready to Start the Conversation?

Sygrove Associates Design Group is NYC’s original specialist in co-op, condo, and hotel lobby and hallway renovations. Founder Marilyn Sygrove has guided more than 350 NYC buildings through successful capital improvements since 1982. The firm works in New York City, Westchester County, and New Jersey.

If your Board is preparing to interview designers, I would be glad to be one of them. Reach me directly at hello@sygrove.com or 212.757.0631.

Sygrove Interior Design Services

Sygrove Associates Design Group is an NYC interior design firm specializing in lobby, hallway, and common area renovations for co-ops, condos, and hotels. Marilyn Sygrove is the lead interior designer on every project. She personally directs all design, planning, and installation activities from concept to punch list, working closely with boards, residents, and property managers to achieve consensus and long-term satisfaction. Reach her at hello@sygrove.com or 212.757.0631.

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How to Choose a Lobby Designer: 10 Questions Every Co-Op Board Should Ask

Ouch! My Lobby and Hallways Are Hurting the Sale of My Apartment - Lobby 1

Every few weeks, a co-op or condo board president calls me with some version of the same opening line. “Marilyn, we are about to interview designers. What should we be asking?”

And honestly, that is a fair question.

A lobby renovation is one of the largest capital improvements your building will undertake in a decade, and often…. longer. Choosing the right designer is the most important decision you will make in the entire process. Get this part right, and everything that follows falls into place smoothly. Get it wrong, and you may find yourself doing the project twice and paying twice which is not what any Board wants to do!

After more than three decades designing lobbies and hallways for some of New York’s most discerning co-op and condo buildings, I have sat on the other side of hundreds of interview tables. Here are the 10 questions I wish every board would ask before signing a contract.

1. Do you specialize in lobby and hallway renovations, or is this one of many things you do?

A residential designer who beautifully renovates apartments is not necessarily the right fit for your lobby, hallway or amenity space project. Public areas in residential buildings are their own discipline. They have to balance aesthetics with heavy daily traffic, realistic long term durability, package handling, security, and the daily routines of the people who actually live and work in the building.

Ask how many lobby and hallway projects the firm has completed in the last five years. That answer alone tells you whether you are hiring a generalist or a specialist with the vast experience needed to produce a successful project.

2. How do you gain consensus among the board, residents, and management?

Here is the thing. The design is only half the job. The other half is diplomacy.

Board members can have differing tastes. Residents certainly do have opinions. Property managers have operational concerns. A designer who cannot navigate those conversations will leave your Board stuck in approval limbo for months. Ask the designer how they present concepts, how they handle disagreement, and how they bring the majority (not everyone as that is nearly impossible) to “yes.”

In my own work, I treat consensus as part of the design itself. Listening first, designing second.

3. Will you walk us through your process from concept to punch list?

A good designer should be able to explain, in plain language, every phase of the project. Discovery, preliminary design concepts, design finalization, renderings, material selections, bid documents, bid review, site visits, and the punch list at the end.

If the answer feels vague or skips over key phases, that is a warning sign. The punch list, that last 5% of a project, is where great designers separate themselves from everyone else.

4. How do you stay on time and on budget?

Every designer will tell you they come in on time and on budget. The follow-up question is the important one.

How?

Listen for specifics. Long-term vendor relationships. Realistic timelines planned with outside consultants work (filing a project with the DOB if necessary), vendor shipment schedules, specialty contractors and with the all important – general contractor. Confirming orders well enough in advance so deliveries are made seamlessly during the course of the project. Being able to pivot to make substitutions or value engineering decisions prior and during the course of the project. References from Boards who can confirm the firm delivered what it promised, not just what it pitched.

5. Will the senior designer be personally involved, or will the project be handed off?

This matters more than most Boards realize. At some firms, the principal wins the contract and then quietly steps back, leaving a junior associate to manage the day-to-day work. That is not always wrong, but you should know what you are signing up for.

Ask directly. Who is at the meetings? Who selects the materials? Who is on the job site? And who picks up the phone when there is a problem at 7 p.m. on a Tuesday?

6. How do you respect the architectural period of our building?

A pre-war Beaux Arts lobby and a 1960s post-war high-rise call for very different design approaches. So does a landmarked building, a mid-century co-op, or a modern glass tower.

Here is something I have learned after decades of this work: the most dramatic transformations happen when you respect a building’s history while designing for how people live today. The wrong designer will give you a beautiful space that has nothing to do with the bones of your building, and residents will feel that disconnect every single time they walk in.

Ask to see examples of how the firm has worked within different architectural styles. Look for designs that feel like they belong, not designs that feel imported from somewhere else.

7. How will you minimize disruption to residents during construction?

Your residents still have to live in the building while the work is happening. They will use the lobby, the hallways, the elevators, and the mailroom every single day. Boards want the property to look up to date. Residents want peace, cleanliness, and predictable routines.

A designer with real experience in occupied buildings will have a clear plan worked out with the general contractor for phasing, dust control, noise management, package handling, temporary doorman stations, and resident communication.

If the firm has only worked on new construction or vacant spaces, this is going to be a learning curve. You do not want them learning on your building???

8. May we speak with three recent Board Presidents you have worked with?

References matter more than portfolios. A portfolio shows you what the finished space looks like. References tell you what the process actually felt like.

Ask for Board Presidents from buildings comparable to yours in size, age, and budget. Then ask those references three things. Did the firm deliver what was promised? How were problems handled when they came up? Would you hire them again?

9. How do you protect our investment for the long term?

A lobby renovation is not a redecoration. It is a capital improvement that should hold up beautifully for the next 15 to 20 years and sometimes…even beyond!

That means specifying materials that wear well under heavy use, finishes that clean easily, and a design language that will still feel right when trends move on. I often say that good design is preventive maintenance in disguise. Smart choices on the front end save your building real money on the back end.

Ask how the designer thinks about durability, maintenance, and timelessness. Those answers tell you whether you are getting a renovation or just a fresh coat of paint.

10. What sets your firm apart?

This question gives you the most information in the shortest amount of time. A designer who answers with vague language about “creativity” or “vision” has not thought deeply about their own value. A designer who answers with specifics is showing you exactly how they think.

You are looking for clarity, confidence, and a focus on what actually matters to a condo or co-op board. On time. On budget. Consensus. Durability. A design that will still look right 15 years from now.

A Few Final Thoughts

The best lobby renovations I have been part of started with Boards who asked tough questions early. They did not just look at pretty pictures. They asked about process, accountability, and fit. They treated the designer interview like the high-stakes decision it actually is.

If your building is preparing for a lobby or hallway renovation, take your time on this step. The right designer will welcome every one of these questions and answer them directly.

The questions you ask now will shape the next decade of how your building looks, functions, and feels.

Ready to Start the Conversation?

Sygrove Associates Design Group is NYC’s original specialist in co-op, condo, and hotel lobby and hallway renovations. Founder Marilyn Sygrove has guided more than 350 NYC buildings through successful capital improvements since 1982. The firm works in New York City, Westchester County, and New Jersey.

If your Board is preparing to interview designers, I would be glad to be one of them. Reach me directly at hello@sygrove.com or 212.757.0631.

Sygrove Interior Design Services

Sygrove Associates Design Group is an NYC interior design firm specializing in lobby, hallway, and common area renovations for co-ops, condos, and hotels. Marilyn Sygrove is the lead interior designer on every project. She personally directs all design, planning, and installation activities from concept to punch list, working closely with boards, residents, and property managers to achieve consensus and long-term satisfaction. Reach her at hello@sygrove.com or 212.757.0631.

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Ouch! My Lobby and Hallways Are Hurting the Sale of My Apartment!

Ouch! My Lobby and Hallways Are Hurting the Sale of My Apartment - Lobby 1

I am hearing this more often:

“Are our lobby and hallways hurting apartment sales?”

Yes. They can.

You can have a beautifully renovated apartment upstairs. But if the building feels tired the moment a buyer walks in, you are already at a disadvantage.

Buyers are not separating the apartment from the building. They are reacting to the entire experience, the moment they approach the building.

What Buyers See Immediately

Residents get used to things. Buyers do not.

They notice:

  • Dim, unflattering hallway lighting

  • Carpet worn flat into the subfloor

  • Dated colors and finishes

  • Torn wall covering, especially at corners

  • Mismatched signs, hardware, and fixtures

And in the lobby:

  • Packages taking over the space

  • Worn or tired upholstery

  • A doorman station that looks improvised or neglected with visible wires, sticky notes all over it, and general disorganization and clutter

This just happens over time. It’s certainly not intentional. And that is the problem.

Individually these may seem minor. Collectively, they are not.

What It Signals

This is not just about appearance.

Buyers read it as:

  • The building is outdated in the marketplace

  • Poor attention to maintenance may be an ongoing

  • There may be other issues they cannot see yet

Fair or not, that is how people think.

Why It Matters More Now

Older buildings are now being compared directly to newer ones that feel clean, organized, current and….often right next door!

Your building does not need to look new.

But it does need to look cared for and well thought out.

Ouch! My Lobby and Hallways Are Hurting the Sale of My Apartment - Hallway 1

Does It Affect Value?

Yes.

It impacts:

  • First impressions
  • Buyer confidence
  • Negotiation strength
  • Overall desirability

Sometimes subtly. Sometimes not.

The Usual Problems

The issues are usually predictable:

  • Poor lighting
  • Worn flooring
  • Dated finishes
  • Visible damage left too long
  • Lack of coordination
  • Package overflow

This Is Not About Being Fancy

It is about first impression and the building’s presentation.

A building should feel:

  • Clean
  • Cohesive
  • Well maintained
  • Thought through

That alone changes how people respond.

The Bottom Line

If your lobby and hallways feel tired or disorganized, they most definitely are working against you when apartments come to market.

Sygrove Interior Design Services

Sygrove Associates Design Group is an NYC interior design company. Our company’s founder Marilyn Sygrove is the lead interior designer on all projects. And she’s as tough as you are when it comes to quality, aesthetics, and coming in on time and on budget.

It all starts with a design consultation with Marilyn. She takes the time to thoroughly understand your design needs then personally directs all interior design, planning, and installation activities. Her work has been delighting clients, co-op and condo boards, and homeowners for over 30 years. Her firm will help you achieve consensus with everyone involved from the Board, building management, and residents.

You can reach Marilyn by email at hello@sygrove.com or call her directly at 212.757.0631.

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A Gallery Of Beautiful Apartment Building Signage

Have you ever paused at a street corner to think to yourself, “why does a stop sign look like that?” This may come across as a weird question at first. After all, we follow stop signs every day, what’s more, to know? However, a stop sign has more going on than you may think. Its sharp red color shows oncoming traffic when to hit the brakes; its reflective coating makes it easy for nighttime drivers to pinpoint its location in the dark, and its unique octagonal shape is designed to alert drivers (facing the back of the sign) of oncoming traffic’s impending stop at an intersection.

As an interior designer, I am admittedly somewhat obsessed with signs. But the signs I’m obsessed with are indoors and serve some very mundane functions, such as informing you what floor you’re on, or what to do in case of a fire, or which direction to turn when you get off an elevator. The choice of signage (fonts, materials, placement) is an important part of residential lobby interior design and hallway interior design.

I must admit, designing interior signage is one of my favorite parts of a project. When all the other design decisions have been made, it’s fun to design them. I don’t think anyone has ever written a blog before about apartment building interior signage designs, so this may be a first.

My Personal Gallery of Beautiful Apartment Building Signage

1. 140 East 56th Street, Manhattan

Building SIgnage ideas

The period typeface “Neutra” (named for the modernist architect Richard Neutra) was perfect for this midtown Manhattan mid-century modern building built in 1956. The emphasis here is on the apartment line, which presents larger than the floor number (kind of sexy, right?) To emphasize this fun juxtaposition even further, the chocolate brown door is layered with a lighter oiled bronze metal etched around the border, so you have the dark door, a light border, and a dark field behind the lettering.

Also, “Neutra” just sounds cool.

2. 1230 Park Avenue, Manhattan

This Upper East Side Carnegie Hill 1930 pre-war has an exquisite lobby encrusted with molded plasterwork on its ceilings and walls, marble and terrazzo floors, and luscious paneled doors. Our task was to provide signage designs and hardware that indicate the stairwells but fit beautifully into the elegant interior design.

In this case, we chose a classic serif font for the letters (Times New Roman) and mounted them over the lovely period-style door hardware. The effect is super luxurious and gets the job done.

3. Holland House – Forest Hills, Queens

For the Holland House, we used some of the original advertising materials that were created when the building first opened in 1929. We were able to match the font (“California”) and it perfectly fits in with the lobby interior design. You can see it on the sign on the right-hand side in this image.

Here’s something really cool, too! The building originally had floor indicator signs above each elevator. But when the elevators were renovated, the indicator signs were removed. We gave them a new life and today when residents and guests step out of the elevator they are greeted by the old elevator indicator, which is set to the floor they’re on. We also matched the apartment “wayfinding” letters and arrows with the same font and material that leads visitors to the right apartment in style.

4. The Endicott – 101 West 81st Street, Manhattan

Door and Laundry Room Design

With this 1900 pre-war building’s proximity to Central Park, the residents requested that we find a way to bring the verdant lushness of the park right into the building. We found lots of ways to do this in our work as NY lobby interior designers and NY hallway interior designers but when it came to the signage design, we had to make a decision. How could we keep the signage from overtaking the delicate interior design elements we had created?

The answer was to use a weathered and antiqued aluminum, which looks like real silver for most of the signage design. On each floor, we hung a simple rectangular mirror framed in aluminum. The text looks like it’s sandblasted into the glass, but it’s actually a custom designed decal! The simple yet elegant “Palatino” font was a perfect choice here.

At The Endicott even the laundry room sign is distinctive. We stayed true to the overall design again with the horizontal shape and white lettering in “Palatino”. The striking white line around the perimeter keeps the effect from being stodgy. Note the braille, which is now part of ADA requirements, of which we are experts (we have to be!).

5. 45 Sutton Place, Manhattan

Sutton House Interior Design by Sygrove

Here we chose brush brass for the signage and, despite similarities to signs at The Endicott (they both are brushed metal, use a serif font, and have white borders), the 45 Sutton signs are more traditional in feeling. The font is “Times New Roman” and “ the white border gives it a fresh, up to date look.

6. The Atrium Palace Condominium – Fort Lee, New Jersey

Sygrove Design Fort Lee's The Atrium

We call this sign “balls” because of the tiny balls that are mounted on the top and bottom of the apartment identification signs. Believe it or not, this inspiration came about when I visited the sign factory and saw braille signs they were making. Since the ADA (Americans with Disabilities Act) requires that all new signage include braille, I thought, “Wouldn’t it be unique to use the balls as a design motif, too?” Imagine my delight when the residents agreed with me!

The “balls” eventually became a design motif for the entire renovation project of this large residential building in New Jersey.

7. Residential Apartment Building – Upper West Side, Manhattan

Sygrove - NYC Door Signage

This sign was designed for a pre-war Upper West Side of Manhattan rental building whose owner really loves his buildings and appreciates quality, too! The signs have some real heft to them. They are 1/8” thick solid polished brass with two etched borderlines and a flower motif, which was inspired by the frieze on the exterior of the building. In this way the building’s distinctive exterior is incorporated into the interior design.

These signs are affixed to each apartment door and in addition to looking just gorgeous, provide residents with a peephole for security and incorporate their doorbell button, too.

If this blog makes you start obsessing over interior signage where before you walked past with nary a glance, share them for me. I have a soft spot for lovely fonts and clever design.

— Marilyn

Sygrove Interior Design Services

Sygrove Associates Design Group is an NYC interior design company. Our company’s founder Marilyn Sygrove is the lead interior designer on all projects. And she’s as tough as you are when it comes to quality, aesthetics, and coming in on time and on budget.

It all starts with a design consultation with Marilyn. She takes the time to thoroughly understand your design needs then personally directs all interior design, planning, and installation activities. Her work has been delighting clients, co-op and condo boards, and homeowners for over 30 years.

You can reach Marilyn by email at hello@sygrove.com or call her directly at 212.757.0631.

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How to Pick Art for a Room That Complements Your Interior Design

How do we choose the perfect art pieces for the design of this space?

I get this question a lot. With my residential clients choosing art is a piece of cake because most of them already own art they love. When more is needed I help them find pieces that fit perfectly into the spaces I’m creating for them.

But with my other clients, coop and condo residents making decisions about lobby and hallway re-dos, the process is a bit trickier. Can you imagine trying to achieve consensus on something as personal as art with a group of people who have differing tastes – and very strong opinions?

(You can view some of our recent projects and the art we chose at the end of this blog post.)

Through trial and error I have created a process that makes picking art to complement the interior design of public spaces such as lobbies and hallways, that results in gorgeous, functional rooms – and very happy residents.

Tips on How to Choose the Perfect Art Piece for Your Interior Design

Decorate around art.

Knowing how to decorate around art is an important skill to develop. For example, a wonderful painting can be the focal point around which your furniture is placed, instead of the other way around, and will help guide you in your choices of paint and accessories. Using art this way adds texture, interest, and will give your rooms a finished look.

But how to choose?

Art is everywhere and ideas are, too. Before you purchase anything, I recommend you get out there and really look at art. You might think the best place to get ideas are museums, and in New York City where I live, there’s a plethora to choose from. But museums are filled with art and nothing but art. You need to look at art where there are furniture and accessories, too.

How to decorate with art: Look for inspiration in unexpected places.

To get inspiration on art for your interior design visit places where you wouldn’t normally go specifically to look at art. For example, your favorite fine restaurant. It’s entirely possible you’ve eaten dinner fifty times at the same establishment, but never really looked at the artwork in the room.

So, make a reservation, sit down, order a glass of wine, and take a look around the room with fresh eyes. See if you can answer these questions: Why did the restaurant designer choose each particular piece? Why is it placed in that particular spot? What kind of emotion does it evoke? How does the artwork impact the room? Does it set the tone for the vibe of the restaurant? Is it disruptive – or does it harmonize with the décor?

A hotel lobby is another great place to find inspiration on decorating with art. Hotel designers invest a lot of time to select the perfect paintings, photography and sculpture. Most hotels have no problem if you want to hang out in the lobby, too.

Of course, one of the best ways to get inspiration on how to pick art for your rooms is your computer. The internet is bursting with ideas on how to choose art to enhance the décor of a room.

There are thousands of boards on Pinterest containing every type of interior design idea. In fact, my residential clients use it all the time to visualize their rooms. Some even create their own boards and share them with me. On Pinterest you’ll find images with art pieces used in every way possible – as focal points, to set the tone, to influence the arrangement of furniture, and to enhance the interior architecture.

(Another great online resource for design and art ideas is Houzz.)

It’s One of Our Most Important Skills – the Know-How to Decorate with Art

My office receives a lot of work as a New York City apartment building lobby and hallway design firm. Picking the right art is one of the most important discussions we have with our clients. We have many important decisions to make, from floor materials, to furniture, to signage – but the perfect artwork is what ties the whole design together. It’s like the bow on a gift box.

For public spaces such as the lobbies and hallways we design, there are some rules we must follow: Artwork cannot contain faces or figures. It can’t be religious or political. We stay away from edgy and extremely contemporary art. (We never want to hear “Why, I could have painted that myself!”).

We look for art that is as uncontroversial as possible. But that doesn’t mean it’s boring!

Here’s what our process of picking art looks like:

During initial meetings with our clients, we present pictures of the style of art we want to recommend. We source the web, pull tear sheets from magazines, and compile photos of some previous projects. We feel it’s very important that our clients – the people who’ll be walking through the lobby every single day, to understand our choices and appreciate the feeling we want to achieve.

Sometimes we’ll recommend art to be a focal point and use the furniture as accessories. Sometimes it’s the other way around. No two buildings are alike and no two coop/condo boards are alike, therefore, no two projects are alike.

We’ve become so good at this process that we usually get consensus pretty quickly. That’s the result of having designed hundreds of New York City lobbies!

Something that really sets us apart is the fact that we have incredible resources to work with. We have a wonderful relationship with an amazing art consultant named Marlaina Deppe of Novo Arts. Marlaina has a crew of full-time artists who can work in any style and in any medium. Whatever idea I bring to her, she can supply me with a wide selection of samples to show my clients. Over the years Marlaina’s crew has created photographs, graphics, wall sculptures, mosaics, collages, and even wood cutouts for my clients. (http://novoarts.com/)

One of my other go-to resources is a super-talented New York photographer named Alyssa Peek. Alyssa’s unique work blurs the line between art and photography. I often choose her photographs to elicit emotions such as serenity, peace, excitement, or surprise – without being overt. (http://peekphotography.nyc/peek-photo-art/)

Another resource we are lucky to have, especially for pre-war buildings and high end residential projects, is our favorite framer – J. Pocker Custom Frames & Prints. J. Pocker’s distinctive frames are works of art themselves and their craftsmanship is incomparable. They also carry a vast selection of prints in subject matter that speaks to the more traditional of our clients (see the classical landscape plans below). J. Pocker has been in business in New York City since 1926 – it’s an experience just to visit their showroom! (https://www.jpocker.com/).

Helping my clients choose the perfect art piece is truly one of the joys of being an interior designer. Art is an integral part of our designs and I’m happy to say we’ve never been called back to a building to replace the art.

I guess we’re doing something right!

Thanks for slogging through my explanation! Now enjoy some examples of how we use art in interior design projects.

Thank you for reading!

– Marilyn

Sygrove Interior Design Services

Sygrove Associates Design Group is an NYC interior design company. Our company’s founder Marilyn Sygrove is the lead interior designer on all projects. And she’s as tough as you are when it comes to quality, aesthetics, and coming in on time and on budget.

It all starts with a design consultation with Marilyn. She takes the time to thoroughly understand your design needs then personally directs all interior design, planning, and installation activities. Her work has been delighting clients, co-op and condo boards, and homeowners for over 30 years.

You can reach Marilyn by email at hello@sygrove.com or call her directly at 212.757.0631.

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Sygrove Design, Marilyn Sygrove, Concierge Desk Design, Lobby Interior Design, Briar Oaks - Concierge Desk

The Importance of a Well-Designed Concierge Desk and Station

When you live in New York City you constantly interact with doormen and concierges as you go through your day. So, when the lobby of the building you live in is inefficient, out of date, or downright drab, it has a less than joyful impact on your life. Many lobbies simply need some TLC. Some don’t fit into the architectural character of the neighborhood or even the building itself. And sometimes decisions were made during a past lobby renovation that haven’t stood the test of time.

A happy staff makes for a happy building and with that in mind, concierge desk design is an important part of what we do as part of the lobby renovation projects we take on. Residents, their guests, and the entire building staff all benefit from thoughtful lobby interior design.

We work on lobby interior design projects in New York City that include concierge desk design. Here are some examples.

Concierge Desk Design Examples We’re Proud Of.

1. 300 Riverside Drive, Manhattan

The best way to describe this lobby is “drop dead gorgeous”. However, when we first encountered it we were met by what can only be described as a dungeon. Although much of the incredible coffered ceiling, diamond patterned flooring, and Bottocino marble walls were still intact – they were hardly noticeable through the accumulated dirt and grime of past decades. Some of the tiles and architectural details were broken or missing, but there was enough in good shape that we could maintain the rich 1920’s look and feel, on which the residents insisted. And I don’t blame them. When you’re lucky enough to live in such a gem you want to celebrate it.

My team and I painstakingly considered every inch of this lobby, from ceiling to floor. The concierge desk design was inspired by one of the original pieces of lobby furniture – a console table with carved turning legs. The new desk has all the technology needed to run a modern building, yet perfectly complements the incredible architectural details of the lobby.

We are particularly proud of this project, as are the residents who enjoy it every day.

Sygrove Design, Marilyn Sygrove, Concierge Desk Design, Lobby Interior Design, Briar Oaks - Concierge Desk

2. Briar Oaks, Riverdale

In the 1950’s New York City was experiencing a housing crisis. Newly returned GI’s were getting married by the thousands and those young couples needed apartments. Riverdale, a residential enclave in the Bronx with low population density, was a perfect spot for developers to take advantage of the demand. A building boom of high-rise apartment buildings was the result. Unfortunately, many of the structures erected during that era lack the kind of architectural detail we see in older New York neighborhoods. The lobbies, however, are often large, bright, and sometimes contain finishes that just need some TLC to bring out their luxurious character. Briar Oaks, built in 1953, has one such lobby.

The first thing I noticed about Briar Oak’s lobby was its elegant zigzag terrazzo flooring. It was definitely worth saving and was the most interesting feature. Everything we chose thereafter complements and enhances that spectacular floor – from the rich wood paneling to the luscious stone accents. The concierge desk design includes a gracefully proportioned stone top and a highly textured backdrop. The backdrop is like a piece of artwork that makes a striking contrast with the smooth and geometric lines of the floor.

The Briar Oaks lobby is truly an example of how carefully selected finishes can transform blah and boring into chic and elegant.

3. The Ellington, Manhattan

Built in 1987, The Ellington is a remarkably handsome red brick residential building that features clean, spare lines and upscale finishes. The Ellington has both a doorman station and a concierge desk, which is common in New York’s newer large apartment buildings. (The Ellington has 214 units.)

The challenge for my team was to create an elegant lobby at the same time ensure that both desk areas would hold up to the extreme wear and tear that’s common in such a large, busy building. One way we met that challenge was to source incredibly resilient materials that are at the same time elegant and luxurious. Once such material is Aquasol, a gorgeous, natural, pewter-colored stone known for its durability. We used Aquasol for both the concierge desk design and the doorman station. It will endure many years of rough treatment by strollers, shopping carts, and UPS hand trucks and still look great.

Concierge Desk Design

4. 50 Park Avenue, Manhattan

It was love at first sight when I walked into this lobby. It’s very unusual for a 1940’s building to have so much original wood paneling still intact. But sadly, the paneling was finished in an outdated deep red mahogany, which made the lobby feel dark and foreboding. There was no concierge desk, either. Instead, the staff used a cheesy podium, which had been purchased years earlier at an office furniture store!

Our job was to transform the lobby into a brighter, more inviting space and at the same time retain as much of the original wood paneling as we could. First, we had the dark finish stripped off to let the scrumptious beauty of the natural wood emerge. For the concierge desk design we chose a wood veneer that perfectly matches the golden hue and rich textures of the walls. It fits in so well it looks as if was original.

Today, the residents 50 Park (and their guests) are greeted by this warmth and richness every time they enter the building. They just love it!

5. 123 East 75th St., Manhattan

123 East 75th is a post-war building surrounded by Park Avenue pre-war buildings in the silk stocking district of Manhattan’s Upper East Side. We designed a new, period-inspired limestone and granite façade to give the building to better fit into the neighborhood. The owners wanted the lobby to be a continuation of that feeling. In order to make it happen, we chose rich walnut veneer and geometric lines for the lobby and concierge desk design. The result is harmony with the entrance and with the neighborhood – yet it has a clean and modern appearance.

6. The Bel Air, Forest Hills, Queens

The dramatic sweeping curved lines effect of this spectacular 1965 apartment building in Queens reflects the space-age architecture of the 1964 World’s Fair. To stay true to it’s “less is more” character we made sure that the lobby remained a delightfully effortless transition from the street into the living space. We created a concierge desk design that accommodates all the new equipment the staff needs to keep the building running efficiently: Monitors, keyboard, alarms, intercom…the works! Yet it looks as if it’s always been there.

Those are just a few examples where thoughtful concierge desk design enables New York City apartment dwellers to enjoy the benefits of an elegant and well functioning lobby. You can view more photographs of our lobby interior design projects here.

Thanks for reading.

– Marilyn

Sygrove Interior Design Services

Sygrove Associates Design Group is an NYC interior design company. Our company’s founder Marilyn Sygrove is the lead interior designer on all projects. And she’s as tough as you are when it comes to quality, aesthetics, and coming in on time and on budget.

It all starts with a design consultation with Marilyn. She takes the time to thoroughly understand your design needs then personally directs all interior design, planning, and installation activities. Her work has been delighting clients, co-op and condo boards, and homeowners for over 30 years.

You can reach Marilyn by email at hello@sygrove.com or call her directly at 212.757.0631.

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Essential Interview Techniques for Selecting the Perfect General Contractor!

Hiring a construction company to implement the design of your project can be a daunting experience and a tremendous responsibility.

Though the contractors that have bid on your project come highly recommended by your design professional, co-worker or BFF, interviewing each candidate face to face so get that “gut feeling” is important in the decision-making process. Your ultimate goal is to come away with supreme confidence in one company to complete your project on time and within budget.

By setting aside one hour per interview and breaking it down to 45 minutes with each firm and a 15 minute break for a re-cap and comparing notes with your colleagues before the next group comes in is a good method.

Set ground rules. Each interviewee is to be advised that their total time will be 45 minutes. They are required to answer revealing key questions. A 5 minute warning will be given for their final remarks and “ wrap up”. If you don’t set this up initially, there is a greater chance of time overruns and endless contractor “monologues”.

The following are sample questions that I recently used in a contractor interview session with my clients. The answers proved to be very helpful to narrow the field from 3 to the 2 finalists:

  1. How long will the work take?
    • What is the expected sequence of events?Do you work in one area then move to the next or do you work everywhere all at the same time?
    • Will there be any times when there won’t be workers on my project? If so, why?
    • Do you personally supervise the work? Will there be a full time working foreman who will be at the project daily?
  2. How do you protect against dirt and dust during the course of this project?
  3. Is there anything we can do to avoid change orders?
  4. What are the key things that that will make for the smoothest running project possible?
  5. This is your opportunity to tell us why we should hire you rather than your competition?

At the conclusion of the interviews, set aside time to recap your feelings about what you learned. Does one firm shine above the others? I call this the “beauty contest” because if all else is equal, that is what it all boils down to. Do you have confidence that this GC firm will bring the project in on time, within budget, run a pristine job site and are the kind of people you want to have access to your property?

The next step would be to contact the references provided to get a solid take on the contractor’s work quality, organization, workers and the overall experience.

Now… do you feel more confident that you will select the right firm for your project? Need more advice – feel free to ask me!

Sygrove Interior Design Services

Sygrove Associates Design Group is an NYC interior design company. Our company’s founder Marilyn Sygrove is the lead interior designer on all projects. And she’s as tough as you are when it comes to quality, aesthetics, and coming in on time and on budget.

It all starts with a design consultation with Marilyn. She takes the time to thoroughly understand your design needs then personally directs all interior design, planning, and installation activities. Her work has been delighting clients, co-op and condo boards, and homeowners for over 30 years.

You can reach Marilyn by email at hello@sygrove.com or call her directly at 212.757.0631.

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